achtung! GmbH (GPRA)

achtung! is a full ser­vice agency with a back­ground in PR. It employs over 100 staff in Ham­burg and Munich. Seam­lessly from under one umbrella, ele­men­tary dis­ci­plines of com­mu­ni­ca­tion sup­port cus­tomers and their objec­tives – depend­ing on the task at hand, either indi­vid­u­ally as spe­cial­ists or work­ing together closely in an inter­dis­ci­pli­nary team:

achtung! pr, achtung! wer­bung, achtung! direkt, achtung! inter­ak­tiv, achtung! event

For its cus­tomers achtung! assem­bles teams drawn from com­mit­ted peo­ple who con­tribute exactly the right skills and expe­ri­ence to help the com­pany and the brand to meet the chal­lenge before them. For cus­tomers man­aged on a per­ma­nent inter­dis­ci­pli­nary basis, achtung! has teams of spe­cial­ists in the required dis­ci­plines on a “holodeck”. These teams work – and this is the unique point – under just one leader. This ensures effi­cient and seam­less com­mu­ni­ca­tion with­out any loss of information.

This is what makes achtung! stand head and shoul­ders above the rest:
In times when we have to earn our media pres­ence – both in print and in social net­works – sen­si­tive com­mu­ni­ca­tion and increas­ing lev­els of dia­logue are required on both sides. This is the strength of PR agen­cies. And achtung! trans­fers this strength to all dis­ci­plines.
In the final analy­sis, achtung! (or, pay­ing atten­tion, to put it in Eng­lish) is the core of our brand and our culture.

Indus­try spe­cialisms:
Life & Lifestyle
Chil­dren & Fam­ily
Finances & Con­sul­tancy
Travel & Leisure
Tech­nol­ogy & Cars

Skills:
Strate­gic con­sul­tancy
Brand com­mu­ni­ca­tion
Prod­uct com­mu­ni­ca­tion
Cor­po­rate com­mu­ni­ca­tion (inter­nal & exter­nal)
PR / media work
Com­mu­ni­ca­tion of change processes
Cri­sis com­mu­ni­ca­tion
Inte­grated com­mu­ni­ca­tion
Social media communication

Awards:
Cam­paigns organ­ised by achtung! have won many awards:

• PR REPORT AWARD 2009, “Inno­v­a­tive PR Strat­egy” cat­e­gory for “Deutsch­landauto“ on behalf of mobile.de and eBay
• NEPTUN CROSSMEDIA AWARD 2009 for “Im neuen Jahr besser pen­deln“ [Bet­ter com­mut­ing in the New Year] on behalf of Deutsche Bahn
• Ger­man PR Prize 2008, “PR for Sales Sup­port” cat­e­gory for “Im neuen Jahr besser pen­deln“ on behalf of Deutsche Bahn
• Ger­man PR Prize 2007, “Busi­ness to Busi­ness“ cat­e­gory for “Part­ner erster Wahl bei Apotheken“ [The phar­ma­cists’ first choice] on behalf of Axi­Corp
• PR REPORT AWARD 2005, “Con­sumer Mar­ket­ing“ cat­e­gory for “Große Hilfe für kleine Füße“ [Big steps for lit­tle feet] on behalf of RENO Fash­ion & Shoes