Member Agencies

GPRA has members all over Germany!
Currently 34 agencies are registered as members of the GPRA, the association of leading PR and communications consultancies in Germany. A wide variety of service profiles and business models are represented among our members, which range from smaller, owner-run and specialist agencies to large consultancies/holdings and international networks offering comprehensive integrated services.

Our Agency Finder can help you find the best agency for your specific requirements (services, specializations, location).

GPRA Member List

CP/COMPARTNER offers the complete range of one-stop services: the development of communication strategies and consulting concerning all questions of communication, PR (product and corporate communications, public affairs, damage limitation), traditional advertising, design, publishing, direct marketing, online-media, events and promotion, trade fairs and exhibitions.

The owners Michael Höffken and Tilmann Meuser employ a team consisting of round about 90 permanent staff members: generalists and specialists: communication experts, business economists, journalists, spatial planners, attorneys.

The agency networks with strategical and operational partners (consulting and assurance companies, international agency partners etc.) CP positions itself as a regionally rooted agency which operates nationally and internationally customer and project specific.

Branches:
services
energy
food
financial services
real estates/construction/resources
institutional communication
medicine, pharmaceuticals, health care
travelling, tourism
technology
traffic
publishing houses

Strategical Partners:
Nationally and internationally, CP/COMPARTNER cooperates with approved specialists – as far as consulting, production/print, trade fairs/exhibitions/events, media are concerned as well as the cross-national implementation of communication tasks.

crossrelations GmbH. Specific business situations and the different expectations of different target groups place high demands on communications, and at crossrelations, we put our expertise, commitment, loyalty and objectivity to work to help clients meet these demands. Drawing on years of experience and their proven problem-solving abilities, our consultants work closely with businesses to improve the effectiveness of their communications. Using goal-oriented strategies, creative ideas and professional know-how, we are able to work with most available communications channels.

Communications
– Media relations
– Online communications
– Publishing
– Design
– Events
– Campaigns
– Public affairs
– Research & evaluation

Consulting
– Strategy
– Environment and sustainability
– Current hot topics
– Change
– Crises
– Identity

Coaching
– Media training
– Radio training
– Writing skills training
– Evaluation and communications controlling

Industries/Sectors:
– Energy
– Automotive
– Capital goods
– Public sector
– Construction
– Transport / Logistics
– Food

National partners:
DDB-Gruppe Deutschland
Crossconsulting – management consultants
Crosslines – customer relationship management

International partner:
DDB Worldwide

ECCO Düsseldorf. Fields of Competence: Media relations work for sophisticated products and services, sustainability, internal communications, brochures and other corporate publications. We are member of ECCO, a world wide network of independent PR agencies. ECCO consultancies provide PR and marketing support in over 40 countries. We believe ECCO provides the best of all worlds through its hybrid status ˆ bringing the disciplines of a single corporate entity without losing the flexibility and commitment of the senior people who lead its 32 operational companies at country level.

ergo Kommunikation With fee revenue of around EUR 5.2m, ergo Kommunikation is one of the ten largest GPRA agencies as well as one of the leading owner-managed communication consultancies in Germany. Around 70 consultants, journalists and project managers based in Berlin, Cologne, Frankfurt/Main and Munich provide support to national and international companies and public sector institutions in the fields of financial, corporate and political communications.

Cross income:

5,20 Mio. Euro in 2009
9,00 Mio. Euro in 2008
7,67 Mio. Euro in 2007
4,54 Mio. Euro in 2006
3,69 Mio. Euro in 2005

Awards:
2009
BCP Best of Corporate Publishing Silver Award 2008 and 2009
No. 5 in the 2009 nationwide ranking for good press relations voted for by financial journalists

2008
Platinum at the LACP Vision Awards 2008
Shortlisted at the PR Report Awards for the title PR Agency of the Year 2008
ARNO 2008: Best client magazine of the S-Finanzgruppe in the category “Client publications of the savings banks and alliance partners”.

2007
ARNO 2007: Best client magazine of the S-Finanzgruppe in the category “Client publications of the savings banks and alliance partners”.

2006
ARNO 2006: Best yearbook of the Association of Public Insurers.
No. 3 for the “Best annual report 2006” of the manager magazine.
No. 2 in the 2006 quality ranking of prmagazin and Munich’s Technical University (TUM)

2005
Deutscher PR-Preis 2005
Gold medal at the ARC Awards 2005

Euro RSCG ABC has been founded 1965 in Düsseldorf under the name ABC Presse-Information GmbH & Co. KG. Today, we have business units in Düsseldorf and Hamburg, in Frankfurt we cooperate closely with Havas Sports & Entertainment Germany. For approximately 40 years we have provided consultative services for German and international companies, ministries, associations and organizations in all aspects relating to communication. Many of the resulting campaigns and concepts have become classics in the PR sector.

Today, Euro RSCG ABC is a consulting firm with a wide-ranging client structure that not only reflects the inclusion of numerous relevant segments, but also socially-relevant communication issues.

Euro RSCG ABC is part of the global communication network Euro RSCG World-wide. Euro RSCG Worldwide is one of the world’s leading agencies for integrated communication, and is represented internationally with 250 offices in 75 countries. The agency unites the entire range of communication offerings from classic advertising to dialogue marketing and from online communication to public relations. Over 11,000 employees work as a team within the framework of this global organization to meet the communication requirements of companies, governmental and non-governmental institutions, as well as consumer branding.

Range of services:
The ABC Group provides consultative services for leading companies and institutions in the primary categories:
– Brand Communication
– Change Communication
– Corporate Communications
– Crisis Communication
– Financial Communication
– Health Communication
– Public Campaigning
– B-to-B
– B-to-C

Industries & sectors:
– Law firms / Consulting firms
– Automotives
– Banking / I Insurance / Financial services
– Service
– Electronics
– Energy / Petroleum / Raw material industries
– Entertainment / Artists & performers
– Waste management / Environmental management / Ecology
– Health care services / Pharmaceuticals
– Community services / Governmental agencies / Political parties / Ministries
– Agricultural affairs
– Logistics / Transportation
– Aviation / Aerospace
– Brand-name articles / Luxury goods
– Trade fairs / Events
– Food and beverage industry
– Armaments / Heavy industry
– Tourism / Public transport & traffi

Bei FAKTOR 3 entwickeln wir Kommunikationskampagnen für Unternehmen, Marken und Produkte. Als inhabergeführte Agentur mit derzeit 100 Mitarbeitern sind wir — frei von Organisationszwängen großer Netzwerke – näher bei unseren Kunden. Sie schätzen uns als zuverlässige Berater und kritische Sparringspartner mit differenzierter strategischer Denke und zielstrebiger Hands-On-Mentalität.

Authentizität, Fachkompetenz und effiziente Beweglichkeit betrachten wir als zentrale Werte unserer täglichen Arbeit. Zu unseren kreativen Disziplinen zählen Public Relations, Werbung und Marketingkooperationen.

Drei Faktoren, die für sich genommen oder in Kombination allein dem Kommunikationsziel dienen. Denn für Kommunikation gibt es keine Schablone, jeder Fall ist anders. Uns sind alle Mittel recht, solange sie zur besten Lösung führen.

One of the leading agency groups in Germany is fischerAppelt AG. It consolidates its service spectrum in the disciplines of public relations, advertising, design, moving pictures, financial communication and management consulting. Each of these agencies stands for excellence of expertise. Together they are a practised team in developing and implementing “big” integrated ideas.  FischerApeltAG is the federation of ideas.

fischerAppelt, relations:

• Corporate Relations
• Brand Relations
• Agenda Setting
• Crisis Communications
• Online Relations
• Social Networks

fischerAppelt, furore

• Print-Advertising
• TV-Advertising
• Radio advertising
• Online

fischerAppelt, tv media

• WebTV & IPTV
• Film production
• Eventproduction
• Interactive
• Training & Learning
• MediaCoaching

fischerAppelt, advisors

• Corporate Strategy
• Branding
• Personal Profiling
• Government Relations
• Financial Communications

Ligalux

• Corporate Design
• Brand Change
• Brand Strategy
• Language concepts
• Webdesign

Awards (Excerpt)

Deutscher internationaler PR Preis
2008, Public Affairs and Lobbying, VDV

Goldener Social Effie
2008, You are Germany

PR Report Award
2009, Events and Live-Communications, Federal Ministry of Finance,
2004, Agency of the year

Dr. Doeblin Studie
2010, 2009, 2008, Agency with the best press relations

WorldMediaFestival
2009, intermedia-globe Award Gold, Public Relations, image film “The Road to
Emission-free Mobility“, Daimler AG
2008, Intermedia-globe Award Gold, Promition, Client DVD E-class class, Mercedes Benz

The Holmes Report
2008, Most coveted employer among European PR agencies
2006, German agency of the year

Cannes Design Lions
2008, X-masmailing 2007, “Highly personal “ (Finalist)

Type Directors Club (TDC)
2008, Corporate Design, Düsseldorf Theatre

IF communication design award
2008, „Family Business“, mamamoto
2007, Day of German Design   (TDDG) 2006

impact Agentur für Kommunikation GmbH (GPRA). As a full-service communications agency, our concept is tailored to meet the demands of modern brand communications. Thus the focus of our work lies in developing holistic marketing strategies and their successful realization in different areas of communications. Our teams include specialists with widely varying skills profiles, guaranteeing integrated communications solutions and maximum added value for our clients.

Johanssen + Kretschmer is specialised in holistic communications solutions. The agency advises companies, institutions and associations on issues of the management, conceptualisation and production of communications. With its strategically oriented advisory approach, J + K aims to sustainably add value for its clients.

The basis for J + K’s work is a deep understanding of the complex links between society, politics and business. J + K always looks at companies and organisations within the context of their various stakeholders. A strategy must not only have clear aims in sight but also live up to the constantly changing overall conditions prevailing at its interfaces. That is why J + K sees forming strategy as a permanent process resulting in optimal communications solutions.

J + K uses a multistage recruiting process to selects its staff. Training and further education programmes developed in-house are aimed at giving our advisors extensive knowledge, so guaranteeing top quality in the advice given.
J + K’s portfolio of services is structured along the lines of the three steps involved in communications: management, conceptualisation and production.

Management Advisory encompasses advisory on all structural and management issues as well as providing support in decision-making on change processes. Senior Advisors with many years of experience are placed at the disposal of clients as their interim communications managers.

J + K offers a holistic advisory approach with its Communications Consulting. Its strategic concept is dedicated as much to identifying stakeholders and issues as to working out the right positioning, messages, lines of argument and storylines.

Creative Performance stands for an innovative way of producing communications. It houses creative and events specialists, editing and social media experts, and combines them to structure teams of experts specific to client projects. In this way strategies are developed from the outset to encompass different channels of communication and set up on an integrated basis. Which channels of communication are selected depends purely on the problem that needs to be solved.

J + K was Germany’s first communications consulting agency to present its own CSR report in December 2008 and is certified under the Consultancy Management Standard (CMS II).

Kohl PR & Partner, Unternehmensberatung für Kommunikation GmbH (GPRA), was one of the first PR agencies in Germany to offer consulting services for political communication. At our offices in Berlin and Bonn we provide the complete range of PR consultancy services.

We focus on: strategic conception and generation of texts and PR measures
political communications and public affairs management
crisis communications
internal communications for organizations

National and international networks
Kohl PR & Partner is a member of several national and international networks, including the Gesellschaft Public Relations Agenturen e.V. (GPRA), an association of leading PR agencies in Germany.

Founded in 1984 by Elisabeth Kohl, the agency has been headed by Peter Rall for several years now. Before taking up his present position, Peter worked as a correspondent and editor-in-chief for leading German news media.

Our concept – Communications consulting that follows the quality criteria of successful journalists. Our goal is to portray complex issues in a way that is easy for the target groups to understand. The content we generate is both persuasive and exciting.

We attach particular value to providing comprehensive consulting services to our clients, who can expect us to come up with creative ideas and intelligent strategies for shaping their communications.

Our strengths – Devising communications tailored to relevant target groups, a strong presence in the worlds of media and politics and detailed knowledge of what makes those worlds tick.

komm.passion helps their clients to present and market their company, products, services or ideas efficiently, both internally and externally. In doing so, we aim to focus on the right target groups, and reach them with authentic, tailor made messages.
In the analysis and strategic thinking, we make ourselves wholly familiar with the relevant problem and connect this with a high level of creativity in the realization of the project. We make use of all the classical communication methods, as well as virtual channels. Several tools and precisely defined processes are our foundation – our work is, however, centred around tailor made solutions for each individual client’s problems.

Core competences:
Corporate Communications
Change & Identity
Crisis & Issues
Advanced Technologies
Brand Communications
Finance Communications
Public Affairs
Health Care
Media Relations
Interactive, Online Relations

Member of:
WorldCom Group
Global Fluency
GPRA Gesellschaft Public Relations e. V.

Awards

2009
Internationaler Deutscher PR-Preis: Public Affairs/Lobbying (Client: ZVEI)
PR Report Awards: „Public Affairs“ (Client: ZVEI)
PR Report Awards: „Sales supportive PR“ (Client: Scholl)

2008
PR Report Awards: „Vertriebsunterstützende PR“ (Client: Tchibo)

2007
DPRG-Award: „PR for small and mid-sized Companies“ (Client: Ristic AG)
DPRG-Award: “PR in the non-profit sector “ (Client: SoVD)
PR Report Awards: „International PR“ (Client: Ministry of State Baden Württemberg)
Worldcom Certificate: „Internationale Benchmark-Agentur“

2006
DPRG-Preis: „Internal/Employee Communications“ (Client: Belfor)

2005
DPRG-Preis: „Best Press– and Mediawork“ (Client: Emscher Genossenschaft)
Sabre Certification of Excellence
PR Report Awards: “Agency of the year“

FOR BETTER RELATIONS. KOOB is among the leading agencies for public relations. Our claim: Putting the relations of the clients to the public, their costumers, their employees and the opinion leaders to a higher level of quality. Via mind and heart, with fresh ideas und the highest energy.

Branch Focus:

• Building / Living / Architecture
• Sanitation / Heating / Air Conditioning
• Energy / Utilities,
• Food / Beverage
• IT / Telco / High-Tech
• Healthcare
• Automotive

Branch Competencies:

• Marketing Communications
• Corporate Communications
• Internal Communications / Changes
• Crisis Communications
• Public Affairs / Association Communications

Operational Competencies:

• Media work
• Publishing
• Exhibitions / Fairs / Contests
• Evaluation / Monitoring

International Communications:
KOOB uses a network of firm partner agencies in presently 16 European countries for international challenges.

MasterMedia is a full service agency run by its owners. Our portfolio includes strategic planning and consulting; classical media relations in both lifestyle and specialist media; development of image campaigns; media training and crisis PR; and the building up of contacts with multipliers in the fields of science, popular culture, media and policy. Many of our customers have been with us for many years, putting their trust in MasterMedia’s commitment, expertise and network.

We are networked with agency partners all over the world (The Health Collective Network in the health sector, APCO Network in the public affairs sector and corporate communications, Register Larkin Network in crisis communication). Many years of cooperation allow MasterMedia to select agencies with local market knowledge and the best expertise in the sector in a targeted way. In this way, pan-European and even global PR assignments can be conceived and implemented by an experienced team at any time.

Social media, too, is a relevant topic for MasterMedia. We work together with external social media experts with many years of experience, in order to offer support in monitoring, evaluation and implementation. This enables us to offer our customers access to up-to-date, wide-ranging expertise and independent advice.

Our sister companies MasterMedia TV and Master-Media Sport professionally execute TV and multimedia productions (e.g. image films, training videos) and special assignments in the sports sector (e.g. sponsoring, management)

Main focuses:

• Corporate communications
• Marketing communication
• Media Relations
• Public Affairs
• Lobbying
• Crisis/Issues Management

Topic focuses:

• Health care
• Medical/pharmaceutical & biotechnology
• Wellness/nutrition
• Culture and entertainment
• Lifestyle and beauty
• Transport and environment
• Sports, tourism, leisure
• Location PR and Investor Relations
• Services
• CSR

Media Concept GmbH (GPRA), a full service agency specialising in healthcare communication, was founded in 1990 and is one of the 10 largest healthcare agencies in Germany. The company has offices in Berlin, Duisburg, Düsseldorf and Wiesbaden and is an exclusive member of the ARGON Network, the international network of independent healthcare agencies, for Germany, Austria and Switzerland.

Description of services:

MC Consulting: Consultancy service provided by the Managing Directors and Senior Consultants for all project areas; continuous monitoring of the status of all projects

MC Content: Researching, preparing and editing professional journalistic content

MC Direct: Direct marketing to relevant target groups; service center; mail-outs on all scales

MC Education: Education and further training; cooperation with the college Fachhochschule Gelsenkirchen on an MA program in Public Relations

MC Evaluation: Qualitative and quantitative analyses; performance assessment; target/performance analyses; ongoing documentation; evaluations

MC Events: Events of all kinds; press conferences; workshops; seminars; incentive programs (see EuroIncentive); training courses; media skills training

MC Graphics & Design: Graphic solutions from the initial concept and design through project planning and implementation to preparation and printing of the final item

MC Incentives: Exclusive incentive programs for specific target groups or VIPs both in Germany and abroad

MC International: Exclusive partner in the Argon network for Germany/Austria/Switzerland – Europe-wide and global campaigns.

MC Journalism: Public relations activities for specialist media and targeted publications; selective approaches; editorial visits

MC Media: evising advertising plans; placing ads in all types of media; coordination and implementation

MC Publishing: Preparing publications (print and online) for both specialists and laypeople: books, magazines, articles, websites

MC PosterSessionOnline:    novel, all-in-one congress service

MC Research: Scientific studies in collaboration with Trier University: market research, evaluations, surveys and gratification studies

MC Social Media: campaigns for specialist and lay groups

MC Media Concept: One-stop IT/IS services – Internet, e-commerce, network solutions, databases, software, training

The consultants at Molthan van Loon see managerial involvement as essential to a holistic communications approach for businesses and brands. Communications solutions must be considered in terms of the bigger picture and tailored to the individual client’s needs if they are to secure a competitive advantage. As an independent agency that is both a member of GPRA and Exclusive Associate Partner of the leading firm on the market, Pleon, Molthan van Loon Communications Consultants GmbH is unique in Germany. Managing Partner Dietrich Schulze van Loon has also been president of the GPRA, the association of Germany’s leading PR agencies, since 2005. Molthan van Loon employs around 30 experienced consultants and has a special twelve-month trainee program for young consultants starting out in the profession.

Primary focuses of the agency’s work:
Strategies – Strategic communications involve greater challenges today than ever before. A unique idea is no longer enough to guarantee success in markets and with target groups; businesses require well thought-out communications solutions that clearly position and define the business or brand and are custom-tailored to the particular target group. Careful planning is a must if communications measures are to increase value and have a lasting impact; it constitutes the basis on which we achieve relevance and create demand over the long term for our clients.

Marketing Communications –Creating a unique image that sets a brand apart from the competition and strategic brand development are what we specialize in. With PR playing an increasingly significant role in brand management, PR professionals today need to take a comprehensive, integrated approach to marketing rather than thinking in terms of categories of marketing instruments. They require a keen awareness of social, cultural and political developments in order to think in broader terms, take comprehensive action, and shape opinions successfully.

Corporate Communications – Analyzing business brands, determining how they are currently perceived and enhancing their public image has been a focus of our work for many years now. Our familiarity with the challenges this entails and the workings of the national and international communications markets puts us in a position to realize long-term concepts to reposition businesses in the market and enhance their image and reputation.

Executive Consulting – Communication and shaping opinion – frequently with a view to international stakeholder and shareholder value – are prerequisites to successful change management. Our executive consulting department offers customized consultancy services to CEOs, executives and others with key communications roles to equip them for these challenges. We employ our expertise in personalized coaching programs to help executives raise their profile and develop key communication values – most importantly, credibility.

muehlhaus & moers kommunikation gmbh with offices in Berlin and Cologne is one of the established owner-operated communications agencies in Germany.  muehlhausmoers is a  full service, network-independent agency that develops and implements individual communications concepts for companies either in print and online or crossmedial in different channels simultaneously. The fields of business of the agency include corporate publishing, public relations, digital communication, corporate design and consulting.

Awards:
Both agency and clients have regularly been awarded the German PR-Prize, the BCP-Award Best of Corporate Publishing, the inkom, Grand Prix for Internal Communication, the Mercury Excellence Award, the Astrid Awards and the Econ Award for Business Communication.

Member of:
Bundesverband deutscher Pressesprecher (BdP)
Deutsche Public Relations Gesellschaft (DPRG)
Forum Corporate Publishing (FCP) – Gründungsmitglied Kommunikationsverband
Deutscher Francise Verband (DFV)

Ketchum Pleon offers more. We serve a wide range of businesses, from multi-national corporations to medium-sized companies. Basing our work on an in-depth understanding of our clients’ markets, products, competitive environment, and the political factors affecting their situation, we work with clients to develop effective communications strategies that will have a significant impact. Listening to the client carefully comes first; the next step is defining what is possible and what is not.

We take a proven strategic approach to developing and implementing integrated communications concepts. Depending on the specific requirements of the situation, this might involve anything from creating professional journalistic content for the press and other media or devising sophisticated systems for internal communications to arranging meetings with political decision-makers and organizing events.

We develop and support strong brands for products and economic regions as well as for businesses. We conduct coaching programs for executives, develop change-management systems and help companies handle IPOs and mergers successfully. We also offer integrated publishing services – i.e., a range of publications that are aimed at specific target groups but coordinated with one another – producing financial and sustainability reports, employee and customer magazines, and websites and online communications for our clients.

We have experts for most of these services on our in-house team. In cases where specialized knowledge is required – for instance, with mobile marketing or qualified market research – we work with renowned partners such as our sister agency Omnicom/BBDO Worldwide.

You have the choice whether we apply our know-how for you locally, Europe-wide or globally. Thanks to our closely meshed international network, we can engage for you at all of these levels. The merger with Ketchum means that we have developed our position as European market leader even further and within the Ketchum network can operate worldwide with more than 100 offices in 65 countries, offering our clients a wide range of services.

pr nord ranks among the leading German communications agencies with a pronounced technical focus. It takes an interdisciplinary approach and specializes in corporate communications and e-communications. Our clients in the construction industry, construction engineering, mechanical engineering, and the energy and chemicals industries rely on our many years of experience, our excellent contacts to opinion-shapers and the media and our ability to create valuable images for products, services and companies.

We offer the entire range of classic PR services, from consulting and devising concepts to handling press and media relations and conducting image campaigns. We also organize special events, produce magazines for specific target groups and provide search-engine marketing and SEO, as well as devising and implementing web-based instruments for communicating with in-house and external target groups via the Internet.

pr nord has been certified according to DIN ISO EN 9001.

PR Partner creates tangible values by way of efficient solutions in financial, corporate and brand communication. Based on the corporate strategy, we orchestrate the harmony of the instruments in close collaboration with company management.

International cooperations:
Different cooperations with agencies in the European Union.