GPRA e.V.

The Asso­ci­a­tion of PR/Communications Consultancies

Gesellschaft Pub­lic Rela­tions Agen­turen e.V. (GPRA) is the asso­ci­a­tion of lead­ing PR/communications con­sul­tan­cies in Ger­many. Its mem­bers agree to uphold cer­tain qual­ity stan­dards, and GPRA devel­ops ser­vices and pro­grams to fur­ther enhance the per­for­mance and qual­ity pro­vided by its mem­ber agencies.

GPRA e. V.

• Founded in 1973
• Head­quar­ters: Frank­furt am Main,
• Mem­ber­ship: 35 PR con­sul­tan­cies with over 80 sub­sidiaries through­out Ger­many and about 1,800 employ­ees overall
• Gross income of GPRA mem­bers in 2009: approx. €200 million

GPRA mem­bers are com­mit­ted to:

• Qual­ity, effi­ciency, com­pe­tence and integrity
• Con­tin­u­ously improv­ing their per­for­mance by exchang­ing expe­ri­ences and enhanc­ing their pro­fes­sion­al­ism by means of on-going staff train­ing and career devel­op­ment of PR professionals
• Pro­vid­ing a full range of ser­vices, i.e. a global approach to find­ing solu­tions to com­mu­ni­ca­tions challenges
• Holis­tic think­ing, strate­gic plan­ning, and the imple­men­ta­tion of mea­sures accord­ing to the prin­ci­ple of cost efficiency

Diverse mem­ber­ship structure

• Large con­sul­tan­cies
• Con­sul­tan­cies within inter­na­tional con­sul­tancy networks
• Spe­cial­ized consultancies
• Inde­pen­dent, owner-run consultancies

Mem­ber­ship requirements

All busi­nesses apply­ing for mem­ber­ship are screened care­fully to ensure they meet our require­ments. To be accepted, an agency must prove, among other things, that it:

• is inde­pen­dent;
• has existed in its present form for at least three years;
• can pro­vide a wide range of PR/communications ser­vices on var­i­ous levels;
• employs at least three salaried PR professionals;
• adheres to gen­er­ally accepted busi­ness practice.

GPRA memberships/involvements

• GPRA is a mem­ber of the Inter­na­tional Com­mu­ni­ca­tions Con­sul­tancy Organ­i­sa­tion Ltd. (ICCO), the world­wide umbrella asso­ci­a­tion of com­mu­ni­ca­tions con­sul­tan­cies, with head­quar­ters in Lon­don. Its mem­bers’ pro­fes­sional stan­dards are sum­ma­rized in the “Stock­holm Char­ter.“
  www.iccopr.com
• Along with the Ger­man Pub­lic Rela­tions Asso­ci­a­tion (DPRG), the Bun­desver­band deutscher Press­esprecher (BdP), and the Ger­man Asso­ci­a­tion of Polit­i­cal Con­sul­tants (dege­pol), GPRA is one of the orga­ni­za­tions sup­port­ing the Ger­man Coun­cil for Pub­lic Rela­tions (DRPR), the vol­un­tary self-regulating body of the PR pro­fes­sion in Ger­many. For fur­ther infor­ma­tion and codes of con­duct, see the DRPR web­site:
  www.drpr-online.de
• Along with the DRPR and BdP, GPRA is a part­ner in the Prü­fungs– und Zer­ti­fizierung­sor­gan­i­sa­tion der deutschen Kom­mu­nika­tion­swirtschaft GmbH (PZOK), an offi­cially rec­og­nized non-profit cor­po­ra­tion with the pur­pose of con­duct­ing uni­form, inde­pen­dent exam­i­na­tions in the PR field and mon­i­tor­ing the qual­ity of train­ing pro­grams for PR pro­fes­sion­als.
  www.pzok.de

GPRA-Board

Dr. Alexan­der Güt­tler (Pres­i­dent) CEO komm.passion GmbH (GPRA), Düsseldorf	Heiko Kretschmer (Vice Pres­i­dent) Man­ag­ing Part­ner Johanssen + Kretschmer Strate­gis­che Kom­mu­nika­tion GmbH (GPRA), Berlin
Uwe A. Kohrs (Exec­u­tive com­mit­tee) Man­ag­ing Part­ner impact Agen­tur für Kom­mu­nika­tion GmbH (GPRA), Frankfurt	Axel Wallraben­stein (Exec­u­tive com­mit­tee) Man­ag­ing Part­ner Pub­li­cis Con­sul­tants | Deutsch­land GmbH (GPRA), Berlin

GPRA-OFFICE

Pots­damer Platz 11
10785 Berlin

Phone: +49 (30) 25 89 40 86

info(at)gpra.de

Office man­ager: Gertrud Masuch

Down­loads and Links

GPRA-Member List