Johanssen + Kretschmer Strategische Kommunikation GmbH (GPRA)

Johanssen + Kretschmer is spe­cialised in holis­tic com­mu­ni­ca­tions solu­tions. The agency advises com­pa­nies, insti­tu­tions and asso­ci­a­tions on issues of the man­age­ment, con­cep­tu­al­i­sa­tion and pro­duc­tion of com­mu­ni­ca­tions. With its strate­gi­cally ori­ented advi­sory approach, J + K aims to sus­tain­ably add value for its clients.

The basis for J + K’s work is a deep under­stand­ing of the com­plex links between soci­ety, pol­i­tics and busi­ness. J + K always looks at com­pa­nies and organ­i­sa­tions within the con­text of their var­i­ous stake­hold­ers. A strat­egy must not only have clear aims in sight but also live up to the con­stantly chang­ing over­all con­di­tions pre­vail­ing at its inter­faces. That is why J + K sees form­ing strat­egy as a per­ma­nent process result­ing in opti­mal com­mu­ni­ca­tions solutions.

J + K uses a mul­ti­stage recruit­ing process to selects its staff. Train­ing and fur­ther edu­ca­tion pro­grammes devel­oped in-house are aimed at giv­ing our advi­sors exten­sive knowl­edge, so guar­an­tee­ing top qual­ity in the advice given.
J + K’s port­fo­lio of ser­vices is struc­tured along the lines of the three steps involved in com­mu­ni­ca­tions: man­age­ment, con­cep­tu­al­i­sa­tion and production.

Man­age­ment Advi­sory encom­passes advi­sory on all struc­tural and man­age­ment issues as well as pro­vid­ing sup­port in decision-making on change processes. Senior Advi­sors with many years of expe­ri­ence are placed at the dis­posal of clients as their interim com­mu­ni­ca­tions managers.

J + K offers a holis­tic advi­sory approach with its Com­mu­ni­ca­tions Con­sult­ing. Its strate­gic con­cept is ded­i­cated as much to iden­ti­fy­ing stake­hold­ers and issues as to work­ing out the right posi­tion­ing, mes­sages, lines of argu­ment and storylines.

Cre­ative Per­for­mance stands for an inno­v­a­tive way of pro­duc­ing com­mu­ni­ca­tions. It houses cre­ative and events spe­cial­ists, edit­ing and social media experts, and com­bines them to struc­ture teams of experts spe­cific to client projects. In this way strate­gies are devel­oped from the out­set to encom­pass dif­fer­ent chan­nels of com­mu­ni­ca­tion and set up on an inte­grated basis. Which chan­nels of com­mu­ni­ca­tion are selected depends purely on the prob­lem that needs to be solved.

J + K was Germany’s first com­mu­ni­ca­tions con­sult­ing agency to present its own CSR report in Decem­ber 2008 and is cer­ti­fied under the Con­sul­tancy Man­age­ment Stan­dard (CMS II).