MasterMedia Beratungsgesellschaft für Kommunikation mbH (GPRA)

Mas­ter­Me­dia is a full ser­vice agency run by its own­ers. Our port­fo­lio includes strate­gic plan­ning and con­sult­ing; clas­si­cal media rela­tions in both lifestyle and spe­cial­ist media; devel­op­ment of image cam­paigns; media train­ing and cri­sis PR; and the build­ing up of con­tacts with mul­ti­pli­ers in the fields of sci­ence, pop­u­lar cul­ture, media and pol­icy. Many of our cus­tomers have been with us for many years, putting their trust in MasterMedia’s com­mit­ment, exper­tise and network.

We are net­worked with agency part­ners all over the world (The Health Col­lec­tive Net­work in the health sec­tor, APCO Net­work in the pub­lic affairs sec­tor and cor­po­rate com­mu­ni­ca­tions, Reg­is­ter Larkin Net­work in cri­sis com­mu­ni­ca­tion). Many years of coop­er­a­tion allow Mas­ter­Me­dia to select agen­cies with local mar­ket knowl­edge and the best exper­tise in the sec­tor in a tar­geted way. In this way, pan-European and even global PR assign­ments can be con­ceived and imple­mented by an expe­ri­enced team at any time.

Social media, too, is a rel­e­vant topic for Mas­ter­Me­dia. We work together with exter­nal social media experts with many years of expe­ri­ence, in order to offer sup­port in mon­i­tor­ing, eval­u­a­tion and imple­men­ta­tion. This enables us to offer our cus­tomers access to up-to-date, wide-ranging exper­tise and inde­pen­dent advice.

Our sis­ter com­pa­nies Mas­ter­Me­dia TV and Master-Media Sport pro­fes­sion­ally exe­cute TV and mul­ti­me­dia pro­duc­tions (e.g. image films, train­ing videos) and spe­cial assign­ments in the sports sec­tor (e.g. spon­sor­ing, management)

Main focuses:

  • Cor­po­rate communications
  • Mar­ket­ing communication
  • Media Rela­tions
  • Pub­lic Affairs
  • Lob­by­ing
  • Crisis/Issues Man­age­ment

Topic focuses:

  • Health care
  • Medical/pharmaceutical & biotechnology
  • Wellness/nutrition
  • Cul­ture and entertainment
  • Lifestyle and beauty
  • Trans­port and environment
  • Sports, tourism, leisure
  • Loca­tion PR and Investor Relations
  • Services
  • CSR