Media Concept GmbH (GPRA) Kommunikation im Gesundheitswesen

Media Con­cept GmbH (GPRA), a full ser­vice agency spe­cial­is­ing in health­care com­mu­ni­ca­tion, was founded in 1990 and is one of the 10 largest health­care agen­cies in Ger­many. The com­pany has offices in Berlin, Duis­burg, Düs­sel­dorf and Wies­baden and is an exclu­sive mem­ber of the ARGON Net­work, the inter­na­tional net­work of inde­pen­dent health­care agen­cies, for Ger­many, Aus­tria and Switzerland.

Descrip­tion of services:

MC Con­sult­ing: Con­sul­tancy ser­vice pro­vided by the Man­ag­ing Direc­tors and Senior Con­sul­tants for all project areas; con­tin­u­ous mon­i­tor­ing of the sta­tus of all projects

MC Con­tent: Research­ing, prepar­ing and edit­ing pro­fes­sional jour­nal­is­tic content

MC Direct: Direct mar­ket­ing to rel­e­vant tar­get groups; ser­vice cen­ter; mail-outs on all scales

MC Edu­ca­tion: Edu­ca­tion and fur­ther train­ing; coop­er­a­tion with the col­lege Fach­hochschule Gelsenkirchen on an MA pro­gram in Pub­lic Relations

MC Eval­u­a­tion: Qual­i­ta­tive and quan­ti­ta­tive analy­ses; per­for­mance assess­ment; target/performance analy­ses; ongo­ing doc­u­men­ta­tion; evaluations

MC Events: Events of all kinds; press con­fer­ences; work­shops; sem­i­nars; incen­tive pro­grams (see EuroIn­cen­tive); train­ing courses; media skills training

MC Graph­ics & Design: Graphic solu­tions from the ini­tial con­cept and design through project plan­ning and imple­men­ta­tion to prepa­ra­tion and print­ing of the final item

MC Incen­tives: Exclu­sive incen­tive pro­grams for spe­cific tar­get groups or VIPs both in Ger­many and abroad

MC Inter­na­tional: Exclu­sive part­ner in the Argon net­work for Germany/Austria/Switzerland – Europe-wide and global campaigns.

MC Jour­nal­ism: Pub­lic rela­tions activ­i­ties for spe­cial­ist media and tar­geted pub­li­ca­tions; selec­tive approaches; edi­to­r­ial visits

MC Media: evis­ing adver­tis­ing plans; plac­ing ads in all types of media; coor­di­na­tion and implementation

MC Pub­lish­ing: Prepar­ing pub­li­ca­tions (print and online) for both spe­cial­ists and laypeo­ple: books, mag­a­zines, arti­cles, websites

MC PosterS­es­sionOn­line: novel, all-in-one con­gress service

MC Research: Sci­en­tific stud­ies in col­lab­o­ra­tion with Trier Uni­ver­sity: mar­ket research, eval­u­a­tions, sur­veys and grat­i­fi­ca­tion studies

MC Social Media: cam­paigns for spe­cial­ist and lay groups

MC Media Con­cept: One-stop IT/IS ser­vices – Inter­net, e-commerce, net­work solu­tions, data­bases, soft­ware, training