Molthan van Loon Communications Consultants GmbH (GPRA)

The con­sul­tants at Molthan van Loon see man­age­r­ial involve­ment as essen­tial to a holis­tic com­mu­ni­ca­tions approach for busi­nesses and brands. Com­mu­ni­ca­tions solu­tions must be con­sid­ered in terms of the big­ger pic­ture and tai­lored to the indi­vid­ual client’s needs if they are to secure a com­pet­i­tive advan­tage. As an inde­pen­dent agency that is both a mem­ber of GPRA and Exclu­sive Asso­ciate Part­ner of the lead­ing firm on the mar­ket, Pleon, Molthan van Loon Com­mu­ni­ca­tions Con­sul­tants GmbH is unique in Ger­many. Man­ag­ing Part­ner Diet­rich Schulze van Loon has also been pres­i­dent of the GPRA, the asso­ci­a­tion of Germany’s lead­ing PR agen­cies, since 2005. Molthan van Loon employs around 30 expe­ri­enced con­sul­tants and has a spe­cial twelve-month trainee pro­gram for young con­sul­tants start­ing out in the profession.

Pri­mary focuses of the agency’s work:
Strate­gies – Strate­gic com­mu­ni­ca­tions involve greater chal­lenges today than ever before. A unique idea is no longer enough to guar­an­tee suc­cess in mar­kets and with tar­get groups; busi­nesses require well thought-out com­mu­ni­ca­tions solu­tions that clearly posi­tion and define the busi­ness or brand and are custom-tailored to the par­tic­u­lar tar­get group. Care­ful plan­ning is a must if com­mu­ni­ca­tions mea­sures are to increase value and have a last­ing impact; it con­sti­tutes the basis on which we achieve rel­e­vance and cre­ate demand over the long term for our clients.

Mar­ket­ing Com­mu­ni­ca­tions –Cre­at­ing a unique image that sets a brand apart from the com­pe­ti­tion and strate­gic brand devel­op­ment are what we spe­cial­ize in. With PR play­ing an increas­ingly sig­nif­i­cant role in brand man­age­ment, PR pro­fes­sion­als today need to take a com­pre­hen­sive, inte­grated approach to mar­ket­ing rather than think­ing in terms of cat­e­gories of mar­ket­ing instru­ments. They require a keen aware­ness of social, cul­tural and polit­i­cal devel­op­ments in order to think in broader terms, take com­pre­hen­sive action, and shape opin­ions successfully.

Cor­po­rate Com­mu­ni­ca­tions – Ana­lyz­ing busi­ness brands, deter­min­ing how they are cur­rently per­ceived and enhanc­ing their pub­lic image has been a focus of our work for many years now. Our famil­iar­ity with the chal­lenges this entails and the work­ings of the national and inter­na­tional com­mu­ni­ca­tions mar­kets puts us in a posi­tion to real­ize long-term con­cepts to repo­si­tion busi­nesses in the mar­ket and enhance their image and reputation.

Exec­u­tive Con­sult­ing – Com­mu­ni­ca­tion and shap­ing opin­ion – fre­quently with a view to inter­na­tional stake­holder and share­holder value – are pre­req­ui­sites to suc­cess­ful change man­age­ment. Our exec­u­tive con­sult­ing depart­ment offers cus­tomized con­sul­tancy ser­vices to CEOs, exec­u­tives and oth­ers with key com­mu­ni­ca­tions roles to equip them for these chal­lenges. We employ our exper­tise in per­son­al­ized coach­ing pro­grams to help exec­u­tives raise their pro­file and develop key com­mu­ni­ca­tion val­ues – most impor­tantly, credibility.