wbpr Gesellschaft für Public Relations und Marketing mbH (GPRA)

wbpr The wbpr Group is a Ger­man top full ser­vice agency for busi­ness com­mu­ni­ca­tion and pub­lic affairs. With 30 years of expe­ri­ence, wbpr was one of the pio­neers of the agency sec­tor in Ger­many. The wide range of cus­tomers and projects which we have sup­ported over the years form the basis of our exper­tise. The strate­gic vision we gain from this is a deci­sive fac­tor in our suc­cess, as is our well-developed net­work in media, pol­i­tics and with mul­ti­pli­ers. Com­mu­ni­ca­tion is our pas­sion. We have a 360° per­spec­tive and use this to develop and realise com­mu­ni­ca­tion con­cepts which bring opin­ions to life. To the point, forward-looking and reliable.

Areas of expertise

  • Business-to-Business Com­mu­ni­ca­tions
  • Business-to-Consumer Com­mu­ni­ca­tions
  • Cor­po­rate Communications
  • Event Com­mu­ni­ca­tions
  • Finan­cial Communication
  • Inter­nal / Change Communication
  • Cri­sis Communication
  • Brand Com­mu­ni­ca­tion / Employer Branding
  • Pub­lic Affairs
  • Online Rela­tions
  • Social Media
  • Eval­u­a­tion

Indus­try practices:

  • Auto­mo­tive
  • Banks / Assur­ances / Finance
  • Edu­ca­tion / Schools / Universities
  • Chem­istry
  • Pro­fes­sional services
  • Energy / Min­eral oil / Extrac­tive industry
  • Enter­tain­ment / Artists
  • Envi­ron­ment / Ecology
  • Cater­ing / Hotel sector
  • Health­care / Pharmaceuticals
  • Trade
  • Prop­erty
  • Infor­ma­tion tech­nol­ogy / Telecommunication
  • Local author­i­ties / Par­ties / Ministries
  • Logis­tics / Transport
  • Engi­neer­ing
  • Trade fairs / Events
  • Food and lux­ury articles
  • Sport / Leisure
  • Trusts / Organ­i­sa­tions / Cor­po­rate enter­prises / Soci­eties / Unions

Inter­na­tional cooperations:

For inter­na­tional clients, wbpr is sup­ported by IPREX, an inter­na­tional net­work of inde­pen­dent, owner-run PR agen­cies. Together with their IPREX part­ner agen­cies, wbpr coor­di­nate PR projects, bring­ing opin­ions to life for cus­tomers out­side Ger­many too.

Awards:

PR Report Award 2010
Cat­e­gory: Long-term PR strat­egy
Topic: Traf­fic safety cam­paign “Lieber sicher. Lieber leben.”
Client: Bran­den­burg State Min­istry for Infra­struc­ture and Agriculture

Ger­man Prize for Busi­ness Com­mu­ni­ca­tion 2006
Cat­e­gory: Best online com­mu­ni­ca­tion
Topic: Cor­po­rate web­site
Client: Degussa AG (now Evonik Indus­tries AG)